Our pharmaceutical client was preparing to launch a new product. Their target audience was health care professionals and cancer patients. One 2 One was contacted, along with three other companies to discuss promotional solutions that would help market their new drug. Their timeframe was tight but One 2 One’s top notch service provided a list of creative product solutions to use as giveaways. One 2 One also conducted researched, provided samples, and competitive pricing on these solutions, based on the following client criteria:
- Quantities ranging from 10,000 to 250,000
- Delivery within a 6 week window with ability to provide immediate inventory so 80 internal reps could distribute sufficient quantities to 100 offices
- A two-week client decision process to review solutions provided and competitive pricing
One 2 One was able to be competitive based on offering a volume discount and winning creative marketing solutions. Thus,
- One 2 One was awarded 5 items (25% of total number of products used) for their launch
- After an initial launch they placed an additional order based on our great value and service offerings
A significant and quantifiable return on investment for their New Product Launch. First 2 quarters revenues up $74.8 million for that drug only!!