Ameriprise Financial

The Situation:

Ameriprise Financial Recruiting was planning to attend the National Association of Colleges and Employers Conference Show. Their goal was to encourage conference attendees to visit the Ameriprise booth and learn about employment opportunities at Ameriprise Financial.

Our Solution:

We created unique giveaways that encouraged and enticed attendees to visit the booth and engage in one-to-one conversations with Ameriprise Financial Recruiting representatives. The giveaways included a Mystery bag containing a Tangle Hub—a uniquely designed multi-colored USB—and star magnets with gemmies.

The Result:

The draw of the giveaway greatly increased traffic through the booth and resulted in the opportunity to discuss employment opportunities with many college career service directors.

“It was the best response we ever had!”

Laurie Chu Ameriprise Financial Services